About
Leading the Israeli metal industry since 1975
About Moseroth Ltd.
Moseroth Ltd. is one of the leading and experienced corporates in the Israeli metal industry, founded in 1975 by Mr. Ran Pessach, an expert with extensive experience in the production of steel wire ropes.
The company operates four advanced factories located in Netivot, in the south of the country, and a sales and service center in Holon. Our manufacturing facilities are spread over an area of approximately 25,000 square meters and employ approximately 100 skilled workers, who work together to produce high-quality and precise products for our customers.
Our areas of expertise:
Steel Wire Ropes – Moseroth wire ropes are known for their high quality and long-lasting durability. Our ropes are made of top-quality raw materials, along with experienced engineering design, highly skilled machine operators, and strict quality control.
Lifting accessories – As part of our vision to provide excellent service to our customers, we deliver a wide range of lifting accessories, including wire rope fittings, chains and their fittings, and polyester webbings.
Bare Aluminum Conductors – Moseroth produces aluminum conductors according to a wide variety of standards, and by using methods to fabricate steel wire ropes, we achieve the highest efficiency and accuracy of conductors.
Fences – Moseroth’s patents in the world of fencing enable customers to access unique solutions that are economical while providing the highest security.
At our sales and service center in Holon, we provide professional support and customized solutions to each customer.
With nearly five decades of experience, Moseroth Ltd. continues to lead the field thanks to innovation, professionalism, and an uncompromising commitment to quality.
Our values
Quality – We are committed to manufacturing products of the best quality available, while keeping competitive prices, thereby maximizing the economic value of using our products. Our products meet Israeli and international standards, ensuring uncompromising quality, safety, and reliability.
Service – One of our goals is to achieve the highest rate of customer satisfaction. We therefore demand quick responses and short lead times while holding a wide variety of products available for immediate delivery from our stocks according to our clients’ needs. We maintain direct and ongoing contact with both end users and merchants and strive to improve our services based on their feedback.
Reliability – We believe that product reliability starts with the people who make it. We therefore require all our team members to act in a reliable manner towards each other as well as to any other person outside the organization. Our team is fully aware of the fact that people’s lives depend on the reliability of our products.
Novelty – Our strong belief in developing new products, technologies, and management approaches places us one step ahead of our competitors. We continue the R&D process and always look for opportunities to create improvements.
Experience and Expertise – Thanks to our many years of expertise, we offer comprehensive and customized solutions, alongside consulting, planning, and engineering guidance services.
Among our clients
- Ministry of Defense and Israel Defense Forces.
- Israel Electric Corporation.
- Port companies.
- Communication companies.
- Companies in the construction industry: contractors, crane suppliers, elevator companies and more.
- Companies in the agricultural industry.
- Various merchants and suppliers.
Our team

Mr. Ran Pesach
Founder, Chairman and CEO

Mr. Moni Ashkenazi
VP of Sales

Mr. Ofir Pesach
Chief Operating Officer

Ms. Rakefet Ashkenazi
Business Development Manager
